Archive for September, 2008
Hello World!
My name is Monika Desai and I’m the founder and CEO of a start-up called Sole Envie, a “soon to be launched” online social shopping community and e-commerce site that provides women with the opportunity to co-design and purchase their own, one of a kind, customized fashion shoes and share their designs with a community of fashion enthusiasts.
When the Sole Envie site officially launches, it will feature a state of the art interactive configurator that will provide customers with the unique shopping experience of building a shoe. By mixing and matching a wide assortment of design elements (leather and fabrics, styles, heels, trims and accessories) customers will be able to design shoes that express their own personal sense of style.
While having the opportunity to create and purchase customized shoes is pretty cool, Sole Envie will be much more than just an e-commerce site or a footwear company. Our goal is to develop a rich and thriving social network and community where shoe lovers can congregate, inspire and express themselves by sharing and rating each others designs, blog about shoes, meet other shoe lovers, crowd source new designs and much more.
While I could go on forever about how Sole Envie willl soon become every woman’s best friend, this blog is not intended to be another advertising vehicle for Sole Envie. Instead, It’s meant to provide you with a behind the scenes look of one entrepreneur’s mission to turn an idea into a reality. Come along for the ride as I share with you the trials and tribulations of starting a company along with the excitement, success and fulfillment that comes wth doing something you love.
Posted by Monika on Thursday, September 18th, 2008 | Entrepreneur, Mass Customization | 1 Comment
About Monika Desai
Monika Desai, Co-founder & CEO of Sole Envie, is a seasoned marketer with over 13 years of experience. Monika Desai’s decision to start a customized fashion company was born out of a lifetime of frustration of not being able to find shoes for her size 4 1/2 feet.
Determined to find a pair of shoes for her wedding, she designed and commissioned a pair of custom-made shoes. She fell in love with the experience of choosing the style, color, leather and accessory and seeing her design come to life. A born entrepreneur, she decided to turn the concept into a scalable business so women everywhere could experience the same thrill of designing their own shoes.