Paragon Lake
Sole Envie to Participate in a Mass Customization Panel at Babson
Sole Envie will be one of 8 mass customization industry thought leaders participating in the panel, How Mass Customization Can Create Value & Profit at Babson College on October 8, 2009. The panel, hosted by jewelry mass customizer, Paragon Lake, and emceed by Scott Kirsner, Boston Globe columnist, will explore the impact of using technology to enhance customer experiences, the economic benefits behind mass customization, how buying practices might change consumer habits, technology practices in the future and many impromptu topics.
The other panelists include Matt Lauzon, Founder & President of Paragon Lake, Wendy Cebula, President of Vistaprint, Shaon Kan, President & CEO of Tikatok, Andrew Callen, General Manager of Corporate Casuals, Micah Rosenbloom, General Manager of Brontes Technologies, Sarah MciLroy, Founder & CEO of FashionPlaytes, and Sung Park, President of Umagination Labs.
This free panel will take place on October 8, 2009 from 6pm to 8:30pm at the Olin Auditorium at Babson College in Wellesley, MA. To register, visit: http://masscustomizationpanel.eventbrite.com/.
Posted by Monika on Tuesday, September 29th, 2009 | Uncategorized | No Comments
Another mention in the Boston Globe
Sole Envie was mentioned in this past Sunday’s Boston Globe. The article, “The custom touch - Bay State start-ups are taking another run at tailor-made apparel” covered some of the cutting edge mass customization fashion companies in the Boston area and Sole Envie was proud to be among them.
Posted by Monika on Monday, August 3rd, 2009 | Uncategorized | 1 Comment
About Monika Desai
Monika Desai, Co-founder & CEO of Sole Envie, is a seasoned marketer with over 13 years of experience. Monika Desai’s decision to start a customized fashion company was born out of a lifetime of frustration of not being able to find shoes for her size 4 1/2 feet.
Determined to find a pair of shoes for her wedding, she designed and commissioned a pair of custom-made shoes. She fell in love with the experience of choosing the style, color, leather and accessory and seeing her design come to life. A born entrepreneur, she decided to turn the concept into a scalable business so women everywhere could experience the same thrill of designing their own shoes.