Spreadshirt
Another mention in the Boston Globe
Sole Envie was mentioned in this past Sunday’s Boston Globe. The article, “The custom touch - Bay State start-ups are taking another run at tailor-made apparel” covered some of the cutting edge mass customization fashion companies in the Boston area and Sole Envie was proud to be among them.
Posted by Monika on Monday, August 3rd, 2009 | Uncategorized | 1 Comment
Did you know there’s a T-Shirt Economy?
I ran across an interesting article in Wired today entitled “Clive Thompson on How T-Shirts Keep Online Content Free.”
Nominally the article is about how artists are freely distributing their content online without charging for it and instead are turning their fans into paying customers by selling merchandise (such as t-shirts). It’s an unbelievably big industry with T-shirt and other apparel companies selling 40 billion dollars worth of decorated apparel a year.
What interested me though, was the part about how Mass Customization companies such as Cafe Press and Zazzle have cashed in on this phenomenon by making it easy for artists to instantly create and sell their merchandise with no investment needed. In fact, at Cafe Press users sold more than a $100 million in goods in 2007 resulting in a $20 million dollar profit.
I’ve never been much of a t-shirt kind of gal, but recently I’ve become addicted to perusing the above mentioned websites along with others such as Threadless and Spreadshirt. These sites crowdsource designs or enable users to upload their own graphics onto their t-shirts. There are some really amazing artists out there and I’m glad these companies have given them a way to distribute their work. Here’s one of my favorites
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Posted by Monika on Thursday, November 27th, 2008 | Uncategorized | No Comments
About Monika Desai
Monika Desai, Co-founder & CEO of Sole Envie, is a seasoned marketer with over 13 years of experience. Monika Desai’s decision to start a customized fashion company was born out of a lifetime of frustration of not being able to find shoes for her size 4 1/2 feet.
Determined to find a pair of shoes for her wedding, she designed and commissioned a pair of custom-made shoes. She fell in love with the experience of choosing the style, color, leather and accessory and seeing her design come to life. A born entrepreneur, she decided to turn the concept into a scalable business so women everywhere could experience the same thrill of designing their own shoes.